It’s no secret that successful marketing requires a good understanding of your customers. After all, you can’t create content or design campaigns that appeal to your target audience if you don’t know who they are. But what about going beyond just understanding who they are? What about building relationships with them?

In this comprehensive guide, I’ll discuss everything you need to know about relationship marketing: from understanding how it differs from the usual marketing, to measuring the success of your campaign

What is relationship marketing?

Customer relationship marketing is a long-term strategy that cultivates closer relationships with customers to ensure their satisfaction and loyalty. Building strong relationships is the focus of this marketing strategy, not short-term wins or one-time sales transactions.

Usual marketing tactics aim to acquire leads and convert them into customers. Relationship marketing comes into play after those customers have made a purchase. This is when businesses work to establish a long-term relationship with the customer, in order to encourage repeat business.

By providing excellent customer service and creating a positive customer experience, businesses can increase the likelihood of a customer returning in the future.

Companies using relationship marketing

Almost all successful businesses use relationship marketing in one form or another. However, the most notable examples are those that have built their entire business model around it, such as these examples below.

Mercury Drug

Mercury Drug is the leading drugstore chain in the Philippines, and they understand customer loyalty very well as seen in their programs (they launched their Gamot Padala back in 1999). How Mercury Drug practices relationship marketing is seen in two remarkable initiatives: their exclusive Coupon Calendar for their loyal customers that was launched back in 1998, and the famous Suki (which translates to patron or regular customer) Card that was launched in 2000.

With the Suki Card, customers earn points for every purchase, which they can use as payment at Mercury Drug stores. Believe me when I say that everyone and their mother has a Suki Card.

The program has been a massive success, as it not only increases customer loyalty, but also encourages them to recommend Mercury Drug to their friends and family.

Netflix

Would you believe me if I had told you that there is a journal article (yes, an academic paper!) on Netflix’s relationship marketing? Netflix is a prime example of how relationship marketing can be used to create brand loyalty.

“This company shows a system capable of identifying the needs and habits of viewers and a continuous effort to make it easier for them to view their productions, together with a highly effective relationship marketing system at a low cost, based fundamentally on two-way communication through social networks, with an appropriate tone to generate the most virality.”

Simply put, Netflix created a system that focused on personalization (understanding their viewers) and easy engagement through social media. I mean…

Nike

Nike is one of the most successful companies in the world, and a large part of their success can be attributed to their relationship marketing strategy. Nike’s target market is athletes, and the company uses a variety of channels to reach them, including social media, sponsorships, and events.

They have also developed a strong brand identity (it’s virtually impossible to not recognize their logo and slogan), which further strengthens their relationships with consumers. Nike’s strategy has allowed the company to create a community of athletes who are loyal to the brand and its products. This loyalty has been a major driver of Nike’s growth and success.

Paralives Studio

I have to give a shout-out to this indie studio. Paralives is an up-and-coming dollhouse simulation that is set to compete with the Sims. Yes, that Sims from video game company giant, Electronic Arts.

Alex Massé, a video game developer, and his small team are the ones creating this game, and their Patreon has raised $39,628.57 to hire more people to work on the game.

Perks include being part of their Discord community, getting named in the credits, being able to name “Townies” and pets, access to work in progress, access to the soundtrack upon game release, getting recreated in the game, and more.

As you can see, their patrons not only get to engage with the creators directly, but they become part of the process. The game becomes theirs. Guess how many patrons they have so far:

The benefits of relationship marketing for businesses

There are a number of benefits to businesses when it comes to relationship marketing. Here are some key points:

Increased customer loyalty and satisfaction

Customer loyalty is something that all businesses strive for. After all, it costs much less to keep an existing customer than it does to acquire a new one. According to Invesp, it costs as much as 5x more to acquire new customers than to retain them, while Bain & Company argues that a 5% increase in customer retention can increase your profits by as much as 25%.

That’s where relationship marketing comes in. Relationship marketing is all about creating customer loyalty through satisfied customers who are more likely to return in the future. By creating long-term relationships with customers, businesses can increase customer loyalty and customer lifetime value. In other words, happy customers mean repeat business. And that’s good for everyone involved.

Improved word-of-mouth marketing

Word-of-mouth marketing is one of the most powerful marketing tools available to businesses. When customers have a good relationship with a business, they are more likely to tell their friends and family about their positive experiences. This word-of-mouth marketing can be incredibly valuable, as it helps to create a good reputation for the business and can generate new customers.

Furthermore, customers who feel valued and appreciated are more likely to remain loyal to the business and continue to make purchases in the future. Therefore, creating a good relationship with customers is essential for businesses that want to improve their word-of-mouth marketing.

More engaged and vocal customers online

Engaged and vocal customers are vital for any business. Not only are they more likely to make repeat purchases, but they can also act as brand ambassadors, helping to spread the word about your products or services. In today’s digital age, this is more important than ever.

Social media and online review sites have given customers a powerful platform to share their opinions, and businesses that have a strong base of loyal customers are more likely to reap the benefits in terms of increased exposure and sales.

Less need for traditional advertising

Traditional advertising focuses on generating sales, which is important yet time-consuming and expensive—especially if the brand has no strategy to have loyal customers instead of one-time buyers.

A customer who feels a strong connection to a brand is less likely to switch to a competitor, even if that competitor is offering a lower price. In addition, happy customers are often willing to tell their friends and family about their positive experiences (AKA word-of-mouth advertising).

Source: Meltwater

Higher conversion rates and return on investment (ROI)

One of the main benefits of relationship marketing is that it can lead to higher conversion rates. As we have tackled earlier, customers who have an established relationship with a brand are more likely to repeat their purchase. In addition, they are also more likely to recommend the brand to others. As a result, businesses that focus on relationship marketing can see a significant increase in their conversion rates.

Another key benefit of relationship marketing is that it can lead to a higher return on investment. This is because businesses are able to spend less money on acquiring new customers, and instead focus on nurturing existing relationships. As a result, they are able to see a greater ROI from their marketing efforts.

Improved brand reputation

Brand reputation is the estimation in which the brand is held by the general public. It is determined by the unique experiences and interactions that customers have had with the brand, as well as word-of-mouth reviews from friends and family.

One brand that infamously tried to save itself from reputation damage and failed is none other than Meta.

Source: Insider

A strong brand reputation is essential for any business that wants to be successful in the long-term. After all, customers are more likely to trust and recommend a brand that they perceive to be reliable and trustworthy. By building strong relationships with customers, businesses can create a favorable brand reputation that will result in improved sales and profitability.

These are just a few of the advantages that relationship marketing can bring to a business. Ultimately, it leads to more satisfied customers who are more likely to stick around and recommend your brand to others.

The benefits of relationship marketing for consumers

Relationship marketing can also bring a number of benefits to consumers. Here are some key points:

Improved customer service

In the past, businesses have relied on transactional marketing to keep customers happy. However, this approach is no longer enough. Today, customers expect more than just a good product or service. They want to feel valued and appreciated.

Since relationship marketing is customer-centered, this means that good excellent customer service is one of its tenets. Good customer service is essential for any business that wants to retain its customers and attract new ones. Satisfied customers are more likely to return in the future, and they may also recommend the business to their friends and family.

Here at SEO Hacker for example, we go above and beyond in serving our partners’ needs. Since we value them as partners in growth and not just as paying clients, we ensure that whatever concerns they may have are immediately addressed and that we don’t bill every single work we do for them. For us, that is what it means to do customer service.

More personalized experiences

In relationship marketing, you create personalized customer experiences that foster a sense of connection and loyalty. There are many ways to create personalized experiences, but some common methods include using customer data to customize messages and tailoring content to individual interests. This makes customers feel valued and understood.

Greater access to exclusive deals and promotions

One of the top benefits repeat customers can get from brands they are loyal to—aside from personalized attention and treatment—is early access to new products, freebies, and exclusive deals.

Many companies offer loyalty programs and other perks to their best customers. For these reasons, customers who participate in relationship marketing can enjoy a number of benefits.

Ability to connect with other customers with similar interests

Lastly, customers benefit from relationship marketing because they get access to brand communities. This benefits them in a number of ways.

First, they are able to interact with other people who have similar interests. This can create a sense of belonging and community that is often lacking in other forms of marketing. Additionally, customers are able to learn more about the product or service from other community members. They can also provide feedback that can help the company improve its offering, which in turn gives them better products or services.

These are just a few of the advantages that relationship marketing can bring to consumers. Ultimately, it leads to more personalized experiences that cater specifically to their needs and desires.

Relationship marketing strategies and tools

Brands should focus on creating loyal customers. These customers should feel connected to the brand, and shouldn’t think twice about recommending it to friends or family. In order to achieve this, brands need to focus on creating a strong emotional connection with their customers.

Create valuable and relevant content

Creating valuable and relevant content is one of the best ways to build a relationship with your customers. By providing them with information that is valuable and relevant to their lives, you show that you understand their needs and are committed to helping them meet their goals.

Download: Blog Writing 101: Everything You Need to Know [E-book]

In our case, we create free content and update our subscribers by email. Your valuable and relevant content can be anything from blog posts and articles to video tutorials and infographics. The important thing is that it provides the customer with something that they can use to improve their life or business.

In addition, your content should be updated regularly to ensure that it remains relevant. By producing quality content, you can build trust and credibility with your customers, leading to stronger relationships.

Create a brand community

According to the journal article I referenced earlier,

“In the field of relationship marketing, the brand community has become a decisive aspect that confers value on the organization, given the set of social interactions between the brand and its target audience, and among the customers who meet with a brand with which they feel pleased and identified, to the point of becoming prescribers of it.”

A brand community is a group of people who share a passionate interest in a brand. This can include employees, customers, and even fans. Brand communities can be created intentionally by businesses as a way to practice relationship marketing. This kind of community can provide a sense of belonging for customers and help to create loyalty and brand advocacy.

In order to do this, businesses need to create spaces where community members can interact with each other and the brand. They can take many different forms, from online forums and social media groups to in-person meetups and events. Businesses should also provide content that is relevant and engaging for brand community members. By creating a brand community, businesses can build strong relationships with their customers and create a loyal base of brand advocates.

Create customer loyalty programs

Loyalty programs are another great way to keep customers engaged with your brand. By offering incentives such as points, discounts, or special access, you can encourage customers to stick with you and continue purchasing your products or services.

Use customer feedback for improvement

The best way to create satisfied customers is by using their feedback to improve your products or services, and of course—your marketing strategies. Listening to what customers have to say allows you to provide them with the type of experiences they want and makes them more likely to return in the future.

Measure the success of your relationship marketing campaign

Like any other marketing strategy, it’s important to measure the success of your relationship marketing campaign. This can be done by looking at things such as customer loyalty rates, brand awareness, and social media engagement.

Relationship marketing is a great way to connect with customers and create loyal, satisfied customers. By using the strategies and tools listed above, you can implement a successful relationship marketing campaign that will benefit both your business and consumers alike!​

How to measure the success of your relationship marketing campaign

When it comes to relationship marketing, there are a few different ways to measure the success of your campaign. Here are a few key metrics to look at:

Track customer loyalty rates

In order to track the effectiveness of your relationship marketing tactics, you need to track customer loyalty rates before and after implementing them. This will give you a clear idea of whether or not your tactics are actually increasing customer loyalty.

There are a number of different ways to track loyalty rates, but one of the most effective is to survey your customers regularly. This can be done online, by phone, or in person. Make sure to ask the same questions each time so that you can track changes in customer loyalty over time.

Measure brand awareness

Brand awareness is the measure of how visible and recognizable a brand is to its target consumers. It’s important for businesses to measure brand awareness before and after implementing relationship marketing tactics, such as customer loyalty programs. By doing so, businesses can gauge the effectiveness of their efforts in terms of increasing brand exposure.

Brand awareness is typically measured through surveys or consumer research questions about a company’s products or services. The results of these surveys can provide valuable insights into how well consumers know and remember a brand, which can in turn help businesses make necessary adjustments to their relationship marketing strategies. In short, measuring brand awareness is an essential part of ensuring that relationship marketing tactics are successful in promoting a business’ products or services.

Monitor social media engagement

Monitoring social media engagement levels before and after relationship marketing can help you see if there was an increase in activity surrounding your brand on social media platforms. By tracking how many people are talking about your brand, and how often, you can get a sense of whether relationship marketing is having the desired effect. If you see a spike in social media activity after implementing relationship marketing techniques, it’s safe to say that your efforts are paying off. On the other hand, if engagement levels remain flat or even decline, it may be time to reassess your approach. In any case, monitoring social media engagement is a valuable way to gauge the success of your customer relationship marketing campaigns.

Additionally, monitoring social media engagement can help you identify any potential problems with your campaigns so you can make adjustments accordingly.

Compare sales/conversion rates

Your conversion rate is a measure of how successful your relationship marketing campaign was. To calculate your conversion rate, simply take the number of sales or conversions and divide it by the number of leads or inquiries you received. For example, if you generated 100 leads and had 10 sales, your conversion rate would be 10%. Comparing your conversion rate before and after your campaign can give you a good indication of whether or not your campaign was successful. If you see a significant increase in your conversion rate, it’s safe to say that your campaign was effective. However, if you don’t see much of a change, it may be time to reevaluate your strategy.

Some concerns about relationship marketing

In this section we quickly address two questions about this strategy.

Can businesses still use relationship marketing despite the pandemic?

In the wake of the pandemic, many businesses have been forced to reevaluate their marketing strategies. With in-person interactions being limited, the effectiveness of events and personal meetings is also limited. Even though the pandemic has forced many businesses to adopt a more digital approach, relationship marketing can still be effective. In fact, there are still plenty of ways to build and nurture relationships with clients and customers, even during a pandemic.

Some things you can do for your customers:

• You can reach out via email or social media to keep in touch with your clients.
• You can offer virtual consultations or webinars to provide valuable information and build trust.
• You can be understanding and flexible with customers.
• You can find ways to show genuine concern for their wellbeing.

By being creative and adaptable, businesses can build strong relationships with their customers that will last long after the pandemic is over.

Download: State of SEO in the Philippines 2022 [Report]

Remember, the goal is to create, maintain, and strengthen relationships with customers. This absolutely can be done online.

Can small businesses compete with big brands in relationship marketing?

Small businesses have long been at a disadvantage when it comes to marketing due to the lack of budget and human resources, but the rise of social media has leveled the playing field. Small businesses absolutely can compete with big brands in relationship marketing, and they might even have an edge.

The key is to focus on building genuine relationships with customers and followers—which entails connecting with customers on a personal level, something small businesses are often better at than big brands. Think of mom-and-pop and other local businesses whose owners and staff become your friends.

Big brands, because of their size and priorities, can come across as impersonal and even detached. Small businesses, on the other hand, are usually more nimble and adaptable. They can quickly create custom solutions for each customer, building strong relationships in the process. Go back to the Paralives example.

Some things you can do for your customers:

• Empathizing with your customers and meeting them where they are.
• Highlighting and engaging customers on social media.
• Being authentic and transparent, two qualities that are often lacking in big brands.
• Creating a community where you can engage with them.

When small businesses focus on relationship marketing, they can build the kind of loyalty and trust that big businesses desperately want.

Key takeaway

Relationship marketing is all about building trust and loyalty with your customers. By providing valuable content, being transparent, and engaging with your customers on a personal level, you can create long-lasting relationships that will benefit both you and your customers.

While the pandemic may present some challenges to businesses trying to use relationship marketing strategies, it’s not impossible. Small businesses can compete with big brands by using creative methods like social media contests or targeted ads. The most important thing is to be authentic and put the needs of your customers first.

Have you tried implementing any relationship marketing strategies? Let me know in the comments below!

The post Relationship Marketing: A Comprehensive Guide appeared first on SEO Services Agency in Manila, Philippines.

And you know what’s even harder? What if you don’t have the budget (as in zero) for advertising? Sounds like a real pain isn’t it? Well lucky for you, a good marketing strategy isn’t necessarily dependent on the number of money you shell out. It all boils down on how effective it is in spreading the buzz.

Paid Versus Free Marketing Strategies

The truth is, to be able to maximize a marketing campaign, at some point you will need to use both methods. There’s no denying the huge (not to mention fast) benefits that paid marketing/advertising gives. Just buy and target Adsense ads or know a handful of well known bloggers, pay, and let them perform the marketing for you. It’s speedy and will get your product into people’s radar in no time.

However, one shouldn’t underestimate the power of free marketing/advertising too. Being free doesn’t mean it’s ineffective. In fact, if you just know how to maneuver your way it could probably prove to be as effective (or better).

Since the case we’re running is the zero capital case (you don’t have any funds to pay for advertising), well here are some of the different ways you can get the word out without spending a buck.

Free Marketing Methods

Press Releases – age old method commonly used by marketers. You simply have to write a brief press release article, find sites that accept and distribute it, submit your article and then wait for it to circulate around and let the free buzz roll in. There are some Press Release services (and even softwares) available in the market though it’s not necessary that you buy those especially if you can avail the service for free.

Forum Posting – Look for forums that contains your product or service niche. Targeting large forums such as the Digital Point or Warrior forums could save your time rather than posting on tons of other smaller forums. After all, that’s where the traffic are. When you post though, be sure to follow rules and not to spam the place. Add your link in your signature and contribute into highly-visited discussions. When you post, be sure to be brief and write a catchy title that reflects your product.

TIP: In every forum, people will always be interested in freebies or special discounts. You can offer these in exchange for reviews, testimonials, and of course, a possible referral of more customers.

Squidoo Lens – If you don’t know Squidoo then you’re really missing out. It’s a content publishing platform made by Seth Godin that let’s people build mini-pages called Lenses. Each lens focuses on one particular traffic and are usually well-ranked in Google. For some reason, the search engine bots just loves Squidoo content.

So here’s how you can use this: sign up at Squidoo, build your profile, and go create a lens focusing on your product/service topic. Don’t be a sell-out. Give quality information instead and ONLY MENTION your product at the end when you’re giving out references. After all, if your lens turns out to be really helpful, you’ll reap more benefits since more and more people will come to your lens, plus the bots, and eventually the people who’ll go to your site.

Social Media – Twitter, Facebook, Digg, StumbleUpon. ‘Nuff said right?

Creativity is Your Best Asset!

There are endless ways to promote your product without spending a thing! For example, you can tap in your social circle and come up with some sort of partnership or joint venture. Organizing a contest is a great way too. You can go solicit prizes (money, ebooks, subscriptions, memberships, etc) that can be of value to your readers. Make sure that you clearly tell your sponsors the benefits that they’ll get (i.e. promotion of their product) and use the full force of social media to announce it.

A little bit of advertising fund helps really, but in dire cases wherein you have no option but to go for free, then all you need is to be a bit resourceful of free avenues and to let your creativity roll in.

After all, this is the web. Where anything is possible

The post Marketing Your Product with Free Advertising appeared first on SEO Services Agency in Manila, Philippines.

Because I think (and thanks for putting up with this) that at frequent instances, I’ve just been throwing random internet marketing terms at you and haven’t really begun with the ultimate basics.

And because of that, I figured better to start now than any time later.

What’s the first thing on our ultimate basic list? Niche marketing.

What is Niche Marketing?

The definition is self-explanatory of course. Niche marketing refers to marketing within a distinct or specified in realization that the more you focus on such markets, the more you’ll be able to attract and target the really interested readers/viewers/buyers or just audience in general. Usually this is done in the web through creating a niche site.

How do you indentify or name niche markets? This is where research of every internet marketers begins. First, identify a broad topic that you’re interested in (or at least one you find profitable). Then, you’d need to map out sub-topics underneath. Every sub-topic though will usually have even more specific topics. The rule of thumb is, if you can’t split a sub-topic anymore, then you’ve probably arrived at the most targeted niche possible.

This is where the real game begins.

What’s the point of Niche Marketing?

Niche marketing is a strategy to (guess what) market more, faster. You might’ve noticed this already, marketing online is all about targeting. You’re always competing with thousands (millions even) of websites, the last thing you want to do is to get buried because you’ve stuck with a really general topic that obviously won’t merit you a high ranking because some circle of big fishes are dominating the market.

What to do in Niche Marketing?

Here’s the meat of this content. Niche marketing is all about making a website and ranking it high to attract traffic. Remember, traffic equals profits right? When you do niche marketing, it basically involve the following steps:

1) Build a website. A mini website to be exact if you don’t intend to keep an eye on it for years to come. SEO-optimize it. I don’t believe you’d need to shell out large sums of money just to develop one, as long as you keep a decent theme and run on seo-optimized CMS (like wordpress), you’ll be fine.

2) Create and publish articles. This wouldn’t be too hard if you know your way around Private Label Rights (PLR articles). You can either a) get PLR articles online, look for your niche articles, and have them re-written by an online writer (you can look for one at the Digital Point Forums) or b) make articles on your own. But yeah, it can be awfully hard and time-consuming.

3) Start the SEO campaign. I’m pretty sure you can find more than enough tips on Sean’s posts

4) Integrate your products or the things you want to promote in the niche. And this very much explains how you can make money out of niche marketing. Typically, along with researching for the niche, you’d have to research (like in Clickbank) for good products that can go with it.

You can promote a multiple of products of course, but it’s always better to focus on one, or a few handpicked quality products. Or you can also integrate PayPerClick (PPC ads)and make money out of clickthroughs.

5) Optimize site, convert traffic into sales! Keep testing and optimizing your site to fully maximize it’s money-making potential. You can research about good lay-outs and ad/banner placements for this.

Well, that wraps up the basics of niche marketing. Of course, the more you practice it, the more you’ll get to know the nitty-gritty details. Niche marketing is how internet marketers build an empire of sites.

If you think about it, it’s not actually as complicated as that ‘empire of sites’ is only made up of a number of mini-sites that requires minimal handling. Some of them are even on auto-pilot. So really, this all boils down to how resourceful and well-equipped you are with the right technology (like keyword research tools etc.). With the drive to learn, I’m pretty sure you’ll get the hang of it within a few months’ time.

The post What is Niche Marketing? appeared first on SEO Services Agency in Manila, Philippines.

So while you’re at it, or if you just want to focus on money-making regardless of who’s product it is, the answer is very simple – earn money online by promoting profitable products (such as our own Issho Genki Squalene) on your site.

Of course, you already know that. Which brings us to the purpose of this recent article- what products should you really promote on your site? Do note that for advance internet markers, they’d usually build a mini-website for the sake of just one product. But since I’m assuming most of the people reading these are bloggers, or have websites worth monetizing, then we’ll focus on how to find products that are tailor-fitted for you (and will bring in the *ka-ching* sound).

These are basic guidelines that will let you filter products that you should, or shouldn’t promote:

Rule # 1: Relevance

One of the biggest sins of being a product affiliate is promoting the product to a place that doesn’t necessarily have the right audience to consume the product. If your blog is about technology, it’s out of the question to promote a product about health (e.g. diets, going vegetarian) or lifestyle. I’d say you’re smart enough to realize that.

But more than about picking products that are actually within your niche, you have to narrow it down to those that really reflects your site and the things you teach or say or just rant about. Going back to the technology example, you can’t just promote products that are tech-y, be more selective.

If your site is about gadget reviews, then you know what to do – select products that you actually review and promote in selling them. For more tips oriented niches (like health, lifestyle, social media, etc.), there’s always a simple rule in filtering out potential products- look for those that you actually believe and support.

Take Sean’s technique as an example, notice how he’s promoting SocialOomph and Scribe? That’s because those tools are directly related with SEO and internet marketing. SocialOomph Drives in consistent Traffic from Twitter like crazy and Scribe is a powerful tool that covers up your whole on-page optimization process.

Rule # 2: Quality

Whenever you promote a product, remember that your integrity is always on the line. Promote something that turns out to be a scam? You know what’ll happen. To prevent these bad PR things from happening, you must do a rigid review of a product beforehand.

A good marketing practice is to always invest in a copy or membership of a product before you promote it. There are some product owners that are willing to give discounts or free samples if you tell them that your intention is to get a review out of it. It’s always better to get a first hand account. It might even be an opportunity if you review the product and put affiliate links within it.

However for more lucrative products, you’d usually end up just looking for previous client feedbacks. At least ensure that these things are really honest comments (never rely too much on testimonials!).

Rule # 3: Marketability

When it comes to marketing, be careful about deception. Again guys, don’t be deceived. A product might already seem perfect and ready-to-promote, but be wary. One of the final questions that you should ask is this- will this product really sell? Because honestly, everything will be pointless if your efforts don’t convert into sales (and money).

For this rule, check out how well the product promotes itself. For starters, evaluate the salespage. It’s both an art and a science to say if a salespage is working or not (I’ll talk about this in the future), but like everything else, there’s an easy way to check. Answer this: are you enticed to buy that product based on the salespage? If the answer is no, then you might wanna take a second review at it.

Rule # 4: Profitability

Once you’ve filtered out all potential products, the last rule will talk about something that will be of benefit to you. Remember that promoting a product requires a lot of effort and investment in terms of time (that’s why Sean’s Free Basic SEO Course starts at December – because he’s still furnishing it) and sometimes money. Therefore, it’s always important that you get the most out of your hard work. After all, who wouldn’t want a fatter wallet?

First, look at the commission that it’s offering. If it’s anything below 30%, you’d probably want to forget about it. The standard for affiliates right now has become so lucrative. Usually, the bare minimum commission starts at around 45% and can go as high as 75%. It’s wise that you focus on products around this commission range.

Somehow, this also goes back to the aspect of marketability. It has to have a good marketing system that will make promotion a lot easier for you. Is the product good? Is there good client support? Does it pay well? Does it convert well? And last but not the least, does it make people happy?

If the answer to all of those are yes, chances are, you’ve found a perfect product to promote.

The post The 4 Rules of Product Marketing appeared first on SEO Services Agency in Manila, Philippines.

As an internet Marketer, you have to know your battleground. Where are you going to market your product in? What websites are going to be effective for your product? What tools do you need to use? What kind of people are you trying to reach? A lot of these questions need an answer with a platform.

As an SEO specialist, I have not limited my skills and client services to SEO only. I also penetrate social networks, blog communities, forums, etc… And now I’m venturing into video marketing – and invite you to do the same. Why?

Isn’t the fact that Youtube is the third most visited website of all time enough reason for me to penetrate the Youtube market?

What’s that? Oh, do I hear a resounding “Yes’”? I believe I do!

A lot of people love to watch- and that’s general knowledge. That’s why televisions are still alive and movies never run out. Youtube has revolutionized the way ‘video watching’ is supposed to be. You go online, search for a video of something you’re looking for – a tutorial, a series, a blooper, or something to just kill your time. You watch it for around 10 minutes or so then you see other related videos ‘round the right sidebar and go on a video browsing spree for hours.

As an internet marketer, I know I want my videos up there because it has a chance to get to the ‘related videos’ tab, or better yet, a chance to get a lot of searches by users if I do things right. Then it gets viral – and isn’t that our goal as internet marketers? To get our stuff to go viral?

Now maybe you’re asking “what’s this got to do with SEO?”

The answer: Search

What?

Yes, you heard me right – search.

When you search for something that youtube has in its database, it almost always pops out on the first page of the SERPs. Making a video and setting the title and all other attributes to your target keyword makes it searchable in the search engines. It’s almost the same as article content making – except that not all people love reading but almost all people love watching videos. Getting the gist of it?

Search in video marketing is a market that is still quite fresh for the taking. Not many SEO practitioners have penetrated this market because almost all SEO practitioners have A LOT of stuff to do. SEO itself is already tasking – add up social network marketing and video marketing and it gets toxic.

My advice? Let your people do the client work for SEO first as you venture out into video marketing – it might just pay off for you as an SEO practitioner.

Tips for Keeps: Try it out on one of your clients or maybe on yourself. Create a video, set the title right, upload it and watch how it works. Youtube is a fresh battleground for SEOs – you have to be one of the firsts to get there to study up how to navigate the battlefield.

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Must-do internet marketing tips

The internet is a vast, vast marketplace where you have all kinds of people – meaning you have all kinds of buyers, sellers, marketers, specialists, etc. Your business has unlimited potential to grow when it targets the internet as it’s market. I just want to share with you three basic internet marketing tips which should be kept in mind especially by business owners.

If you’re a business owner who owns a website, you’ll probably want to involve yourself in internet marketing. Otherwise, your website is practically useless. There are a lot of things that potential customers are looking for about your business – such as information, graphical representations (in layman’s term: pictures), history, reputation, and the list goes on and on. You have to satisfy the curiosity and doubts of your customer or your business will go nowhere.

So my first must-do internet marketing tip for you is:

Make sure you have a blog.

If you think this is easy, it’s not. It’s a pain in the ass to keep on updating things about your company daily, weekly or, (heaven forbid) monthly. Actually, scratch out the monthly because updating monthly makes your blog quite useless – unless you already have hundreds of articles for readers to dig around.

Blog marketing will greatly boost your connection with potential customers. It will give you the ability to hear out their feedbacks about your company, products and/or services and communicate with them through the comments section. A blog will also improve your SEO – making you rank for some keywords you use in your blog article entries.

Another reason why you need a blog is that a blog-less website is mostly stale – there’s minimal update, not much new information, and not much interaction from the customers. A blog will make your website more customer and reader-friendly. It will also make your website more Google-friendly. Google loves new information. New articles = new information = Google love. Simple, right?

So go make a blog of your own! And of course, you will also need a good writer for it. My advice is that you pick one good writer from your company to write for you. Of course, pay him or her is due. Writing is no easy task but it’s rewards in the internet is endless nowadays. Just look at the SEO copywriters out there (cough*, yours truly). Of course, don’t forget to check out the freely available blog tips around the net to improve your blog in the direction you want it to go.

Second must-do internet marketing tip: Make sure your website looks like what your target market wants it to look like

There are so many websites out there. Some of them look alike, some don’t but heck why are we talking about them? Wanna know why? Because you would want to look at the successful ones and try to look like them. There must be something in their site’s design that attracts target market like no other. As my friend says “The best person to ask directions from is someone who’s already been there.”

You shouldn’t waste time or money spending in conceptualizing what your site should look like. Just try and get ideas from successful ones who has the same market and business as you do. Learn from them. But don’t copy it – create your own familiar design.

Without a site design that your target market prefers, you are bound to lose conversions – that’s for sure. People trust a good-looking site than a home-cooked look. It’s different when you feel like you’re dealing with an expert – it boosts trust, reputation and authority from what your customers can see. A wisely designed website is the way to go. It doesn’t have to be fancy and perfect – it just has to appeal to your target market’s taste. Just take a look at this site (I’m a minimalist by the way, heh)

Third must-do internet marketing tip: Don’t stop with a website

A lot of business owners stop their internet activity once they’ve created and established a company website. They think that once a website is there, it will run on it’s own and function properly as it’s supposed to. Flash news: that won’t happen.

Putting up a website in the internet is step one of the tough road to successful internet marketing. Step one doesn’t give you everything – it’s just the foundation. After you’ve created and established an online presence, you have to make sure to follow up with other online business needs. Such as, as earlier stated, a blog (ahem!), Social network integration (ahem ahem!), and yours truly, SEO (ahem ahem ahem!). My advanced package answers all of those needs by the way. Just in case you’re interested. Just saying.

There’s no business that requires no investment. Internet marketing is one of those businesses that pushes you to make investments which are no joke. I’ll be painfully blunt with you: it will hurt your bank account to make sure you have great internet marketing running for your business. But in the long run, it will earn you much, much more than your investment. Remember, the internet is an endless marketplace. Making sure you’re visible in that marketplace can mean endless success for you and your business.

SEO, SEO copywriting, CMS management and Social Media management is no joke, and those are just SOME parts of internet marketing. It will cost you, but it’s gonna be worth every penny you spend. Just make sure that the one doing these services for you is a trusted authority and service provider. There are lots of cheap cheats out there who will suck your wallet dry. Don’t even think of getting cheap with your SEO.

Follow these must-do’s and you’ll be on your way to bringing your business to the best internet marketing practice there is.

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